McCleese Fitness: IG: @mccleesefitness – Certified Personal Trainer
What was your greatest
inspiration/motivation to start McCleese Fitness?
Ehhh I think just helping the black community. We already are
put in a tight spot financially, and sometimes mentally. Forced to take the
easy way out. Buying the cheaper meals that are processed and causing diseases.
Forced to work excessive hours sometimes so less free time and no real time for
exercising. Between that and so many people giving bad fitness tips, I just
figured that I could give back in a way that wasn’t so much about me but more
about my community and my people.
What is the overall vision/purpose of McCleese Fitness?
Overall vision is to help as many people as I can become healthier. Along with becoming more confident and helping them have fun in the process. It’s nice to create a safe haven for people that is helping their minds and bodies at once.
What is the overall vision/purpose of McCleese Fitness?
Overall vision is to help as many people as I can become healthier. Along with becoming more confident and helping them have fun in the process. It’s nice to create a safe haven for people that is helping their minds and bodies at once.
What have been the biggest challenges
of creating, launching and maintaining your brand/business?
That’s a tough one..... But, I’ll say it's split between the retention rate and the promotion. So many people don’t necessarily see all of the good in the fitness lifestyle and therefore can’t reap too many benefits from it. Whether they think it’s too hard, or they just think there is an easier and faster way to get the job done. A lot of it is mental and you can’t break everyone’s mind down until they're ready. Now promotion is different. I have a lot on my plate sometimes so I have to do A LOT on my day to day. Really to the point where most of my promotion/marketing is just social media and having an online presence. That and word of mouth. Free time is slim to none so I do what I'm capable of.
What tips do you have for your consumers that may desire to launch a business of their own?
Ok so I know it sounds very cliché but PERSEVERANCE. It’s almost a guarantee that there will be a lot of roadblocks along the way but giving up is not the way to overcome them. Just dig a lil deeper, and try to keep positive people around you. They will hold you up when you’re falling. And never be afraid to branch out. If you can find some people who can challenge your new ideas to get all of the flaws out, even better. Always want to test run them a lil to work the kinks out.
What are your future plans for McCleese Fitness?
Well the first thing will be starting my documentary series. I think the cool thing about it is, it’s not all about me or my business. There will be a lot of different categories, views and perspectives on every episode that is put out into the world. Hopefully we can shed a lil light on people’s world. Also, I have a couple of classes in mind to put in place in the gym. And I’m still working on my traveling plans for when I start going city to city and helping people reach their goals. Definitely excited about that.
